About Tag Heuer

Since 1860, TAG Heuer has been at the forefront of the luxury watch market, creating quality timepieces that celebrate originality and excellence. Driven by a desire for perfection, as well as a love for the sporting world, TAG Heuer displays a passion for accurately measuring even the smallest increment of time. The Swiss company is the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper for the legendary Indy 500 race, with accuracy at 1/10,000th of a second, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher.