Bill and Roberta Zimmer founded REEDS Jewelers in 1946 with one hometown store in Wilmington, NC. Since then, REEDS has become a true American success story while remaining proudly a family-run business. We offer an array of diamond, gemstone, pearl, gold, sterling silver, titanium, and platinum men’s and women’s jewelry as well as charms and gifts for every occasion. REEDS boasts a broad collection of high-end jewelry from leading designer brands, but also curates beautiful value-priced pieces to fit the budget of any customer. We strive to make every customer “feel like family” with personalized service, close attention to detail, lasting quality, and timeless style.