REEDS is an Authorized Watch Retailer


×
REEDS IS AN AUTHORIZED WATCH DEALER
Authenticity
Better Warranty Coverage
A Direct Connection to the Manufacturer
Access to Exclusive Products
REEDS Support, Knowledge & Experience

REEDS is an Authorized Watch Retailer


×
REEDS IS AN AUTHORIZED WATCH DEALER
Authenticity
Better Warranty Coverage
A Direct Connection to the Manufacturer
Access to Exclusive Products
REEDS Support, Knowledge & Experience

REEDS is an Authorized Watch Retailer


Learn More

REEDS is an Authorized Watch Retailer


Learn More

Explore Rado Timepieces

DIASTAR ORIGINAL

CAPTAIN HOOK

TRUE SQUARE

About Rado

When Rado first introduced a watch with high-tech ceramic in 1986, it marked the beginning of a remarkable success story. This groundbreaking material, which had never been used in watchmaking in this way before, conquered the hearts – and wrists – of watch enthusiasts around the world with its scratch-resistant, lightweight and skin-friendly qualities. With an unwavering pioneering spirit and a genuine desire for technical innovation, Rado has never restricted itself to a single class of materials in watchmaking. No wonder. After all, Rado was the first watchmaker to explore the fields of ceramics and composite ceramics and bring them into the watch industry. Many have followed in our footsteps since then. We are proud to continue to pave the way with material innovations that set new standards and push the boundaries.