Casio G-Shock. Images features a Casio G-Shock watch with a black strap and a silver toned case.

Alex and Ani. FRIENDS, the television series. Shop the new collection now! Image features Alex and Ani FRIENDS How You Doin Charm Bangle Bracelet - Shiny Silver Finish, item 20002093.

Ask Our Diamond Concierge

Work with our complimentary diamond concierge one-on-one to find the perfect ring or design a custom piece.

(833) 956-8289

Live Chat

diamondconcierge@reeds.com

Inquire about loose diamonds and custom engagement rings and wedding bands.

Ask a GIA certified expert all of your diamond questions (4 C's and more).

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REEDS: Exquisite Jewelry and Service Since 1946

We know that buying jewelry is as much about the experience as it is about the piece itself. People love to tell the story of how they found their favorite wrist watch or how they were able to pick out the most breathtaking engagement ring, and we want to help you bring that story to life.

It’s a philosophy started by our founder, Bill Zimmer. From the very first day he started REEDS Jewelers, he focused on exceptional service, quality jewelry, and a personal touch. He took pride in remembering each of his customers by name and he would greet everyone with a smile, ready to help them find the perfect piece of jewelry. He would tell all of his associates, “You’ve just got to do right by people,” and that’s something we believe to this day.

Jewelry Service Plan. Unlimited ring resizings and a lifetime of peace of mind knowing that your ring is covered. Shop now.

Why wait? Order now, pay later! Financing available. Apply Now. Image shows the REEDS Credit Card.

Ellaura Bridal

Blush

Trendy with a romantic vibe, rose-gold rings are a unique style all their own.

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Timeless

Simple and classic, round diamonds pair beautifully with any look.

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Glow

Don't call it a comeback, gorgeous yellow gold is here to stay.

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Couture

Stunning selections for a one-of-a-kind love.

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The REEDS Promise

Free Shipping

Free shipping to anywhere in the continental US for orders of $30 or more.

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Free Returns

Love your REEDS purchase or we'll take it back with risk-free 30 day returns and exchanges.

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Personal Service

Let us help you find the perfect piece in person, on the phone, or on live chat.

REEDS Credit Card

Exclusive financing and competitive rates. Apply for your own REEDS Card today.

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Only the Best in Quality Jewelry

Beyond the exceptional service, REEDS Jewelers has built a reputation for fine jewelry and wrist watches that our customers wear for years. Every piece is inspected at least twice: first by our manufacturers and the second by our trained quality inspectors. We only offer the best of the best!

Some of the many fine jewelry brands we carry that have passed our rigorous inspection process are PANDORA, Alex and Ani, Mikimoto, and Swarovski. REEDS is also an authorized distributor in our store locations for many leading designer brands, including David Yurman, Tag Heuer, Omega, and Michele. Looking for something specific? Any of our associates can point you in the right direction in-store.

Jewelry Buying Made Simple

If you want to experience our tradition of excellent service and fine jewelry but can’t get to one of our stores, don’t worry! We’ve made sure that the online shopping experience is just as personal, helpful, and full of magical moments. While it’s wonderful to get face-to-face time when choosing the perfect engagement ring or other important pieces, there’s an undeniable convenience to shopping for jewelry online.

While you’re at it, we’re also here to help you research all your jewelry-related questions online. Curious about buying diamonds , gemstones , or engagement rings ? You’ll find it all here. Ask away, and then start your search!

Finally, we wouldn’t offer such an exclusive variety of jewelry without also offering realistic payment plans. We offer several different financing and payment options, including bitcoin. Whether you purchase your jewelry in-store or online, we will work with you to make buying simple and affordable. Yes, even for that perfect diamond engagement ring you’ve been eyeing!