Rolex Rolex
David Yurman REEDS Jewelers David Yurman REEDS Jewelers.
REEDS Since 1946 REEDS Since 1946
KLEINFELD collection featuring exclusive at REEDS. Shop by Collection Learn More
Tag Heuer CarreraTag Heuer Carrera

Ask Our Diamond Concierge

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Inquire about loose diamonds and custom engagement rings and wedding bands.
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Ask a GIA certified expert all of your diamond questions (4 C's and more).
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FREE expedited shipping + delivery right to your door or to your local REEDS store.

REEDS: Exquisite Jewelry and Service Since 1946

We know that buying jewelry is as much about the experience as it is about the piece itself. People love to tell the story of how they found their favorite wrist watch or how they were able to pick out the most breathtaking engagement ring, and we want to help you bring that story to life.

It’s a philosophy started by our founder, Bill Zimmer. From the very first day he started REEDS Jewelers, he focused on exceptional service, quality jewelry, and a personal touch. He took pride in remembering each of his customers by name and he would greet everyone with a smile, ready to help them find the perfect piece of jewelry. He would tell all of his associates, “You’ve just got to do right by people,” and that’s something we believe to this day.

 Sell your Gold and Silver in store Sell your Gold and Silver online Sell your Gold and Silver in store Sell your Gold and Silver online
Why wait? Order now, pay later! Financing available. Apply Now. Image shows the REEDS Credit Card.

Ellaura Bridal

Ellaura Vintage Engagement Rings.
Explore our collection of expertly curated, vintage-inspired engagement rings.
Shop Vintage
Ellaura Solitaire Engagement Rings.
Let her know beyond any doubt that she is your one true love with a stunning, classic Solitaire ring.
Shop Solitaire
Ellaura Three-stone Engagement Rings.
Welcome with open arms a compelling future together with any one of our Three-Stone rings.
Shop Three-Stone
Ellaura Halo Engagement Rings.
Compliment a bold, brilliant love with one of our luxurious Halo engagement rings.
Shop Halo

Design Your Dream Ring

Custom create the engagement ring of your dreams with our new interactive ring designer!

Design Your Own Ring
The REEDS Promise
Orders and Shipping

Free Shipping

Free 2-day shipping to anywhere in the continental US on orders over $300.

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Risk Free Returns

Free Returns

Love your REEDS purchase or we'll take it back with risk-free 30 day returns and exchanges.

Our Promise
Personal Service

Personal Service

Let us help you find the perfect piece in person, on the phone, or on live chat.

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REEDS Credit Card

Exclusive financing and competitive rates. Apply for your own REEDS Card today.

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Only the Best in Quality Jewelry

Beyond the exceptional service, REEDS Jewelers has built a reputation for fine jewelry and wrist watches that our customers wear for years. Every piece is inspected by trained quality inspectors.

Some of the many fine jewelry brands we carry that have passed our rigorous inspection process are PANDORA, Alex and Ani, Mikimoto, and Swarovski. REEDS is also an authorized distributor in our store locations for many leading designer brands, including David Yurman, Tag Heuer, Omega, and Michele. Looking for something specific? Any of our associates can point you in the right direction in-store.

Jewelry Buying Made Simple

If you want to experience our tradition of excellent service and fine jewelry but can’t get to one of our stores, don’t worry! We’ve made sure that the online shopping experience is just as personal, helpful, and full of magical moments. While it’s wonderful to get face-to-face time when choosing the perfect engagement ring or other important pieces, there’s an undeniable convenience to shopping for jewelry online.

While you’re at it, we’re also here to help you research all your jewelry-related questions online. Curious about buying diamonds , gemstones , or engagement rings ? You’ll find it all here. Ask away, and then start your search!

Finally, we wouldn’t offer such an exclusive variety of jewelry without also offering realistic payment plans. We offer several different financing and payment options, including bitcoin. Whether you purchase your jewelry in-store or online, we will work with you to make buying simple and affordable. Yes, even for that perfect diamond engagement ring you’ve been eyeing!