About Pandora

Recognized as one of the world's most influential jewelry brands, Pandora traces its roots to humble beginnings in Denmark. In 2000, Pandora launched its ever-popular charm bracelet. Created with the idea of "one charm for every unforgettable moment in a woman's life," the concept was quickly embraced. Women enjoy the ability to customize their bracelets by selecting from hundreds of hand finished sterling silver, 14K gold, Murano glass and exotic wood charms, which they can easily add on by virtue of a patented threading system.

Pandora introduced its jewelry to the United States and Canada in 2003. The North American market is Pandora's largest. Pandora's mission – then and today – is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality. All women have their individual stories to tell – a personal collection of special moments that makes them who they are. That is why we celebrate these moments. That is why we say these moments are unforgettable.