75 Years Of Celebrating Your Life's Moments

REEDS Jewelers 75th AnniversaryREEDS Jewelers 75th Anniversary

Bill & Roberta Zimmer founded the first REEDS shop in 1946. From the beginning, REEDS was guided by a philosophy of love, appreciation, trust, and making everyone feel like family. It’s made all the difference.

Now celebrating more than seven decades in business, we’re the largest family-owned jeweler in the country. And we’re genuinely honored to celebrate every moment and milestone with you.

The Heart Of REEDS

Something For Every Moment... Exclusively At REEDS

Explore stunning collections you'll only find here.

REEDS Jewelers Love's PathREEDS Jewelers Love's Path

SYMBOLIC WAYS TO SHOW YOUR LOVE

Love is a journey—celebrate it with this exclusive collection. Stunning diamonds encircled by silver or gold make the ultimate symbolic statement of love and two lives merging.

SOMETHING TO CHERISH FOREVER

Delicate lace. Beaded embellishments. Sweetheart necklines. These rings are inspired by the elegant, exquisite details of Kleinfeld bridal gowns and mirror the same standard of excellence and luxury the brand is celebrated for.

REEDS Jewelers Kleinfeld Fine JewelryREEDS Jewelers Kleinfeld Fine Jewelry
REEDS Jewelers Ellaura BridalREEDS Jewelers Ellaura Bridal

YOUR STYLE. YOUR CHOICE

Every style for every tast. Ellaura offers exclusive bridal designs that embody the style that makes you unique. Find the ring that perfectly matches your personality and exceptional taste.

THE ALLURE OF LAB-GROWN

All of REEDS exclusive lab-grown ECONIC diamonds are carefully chosen to reflect our commitment to high quality jewelry. These diamonds are the perfect one-of-a-kind choice for someone who wants all the beauty and stunning detail of natural diamonds at a more affordable price.

REEDS Jewelers Econic JewelryREEDS Jewelers Econic Jewelry
REEDS Jewelers Signature DiamondREEDS Jewelers Signature Diamond

A STORY EONS IN THE MAKING

Each Signature diamond started its journey billions of years ago, deep in the Canadian tundra. Ethically and sustainably mined and certified by the GIA, these stunning diamonds are as unique as your love—making it the perfect diamond to celebrate your lifelong vows.


What Makes It All Possible: Trust

We’ve spent 75 years building—and the thing we’re proudest of building is your trust. Our story wouldn’t be possible without it. Generation after generation, you’ve chosen us because we’ve kept committed to our core ideals of transparency, honesty, and openness. 

What does trust look like? It looks like clear, fair pricing. It looks like experts driven to share their knowledge, and take the mystery (or the nerves) out of choosing the right ring. It looks like a team driven by integrity and principles. It looks like respect and doing the right thing, no matter what. 

When you don’t have to worry about trust, you can just enjoy the moment. And honestly, that’s the whole point. 


Five Star Service, From Our Family To Yours

Five Star Service, From Our Family To YoursFive Star Service, From Our Family To Yours

Who We Are Today

Trusted For 75 Years and Counting

Making You Feel Like Family

Every team member at REEDS is part of a bigger picture—chosen to represent us because of a deep caring and commitment to extraordinary service. We’re truly honored to be part of the most important moments of your life (and even the “just because” ones!) and never take our role for granted. Whether you’re visiting a store or getting help from an expert online, we hope you’ll find that your experience exceeds your expectations in every way.

Trusted For 75 Years and Counting

Making You Feel Like Family

Every team member at REEDS is part of a bigger picture—chosen to represent us because of a deep caring and commitment to extraordinary service. We’re truly honored to be part of the most important moments of your life (and even the “just because” ones!) and never take our role for granted. Whether you’re visiting a store or getting help from an expert online, we hope you’ll find that your experience exceeds your expectations in every way.