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About Alex and Ani

Company Ethos

Alex and Ani is pioneering its own definition of corporate consciousness with sustainable initiatives and the creation of high quality, thoughtfully manufactured pieces. They are committed to building a culture that focuses entirely on mindful actions. Their stores are purposefully located on main streets to encourage growth in local economies. Their items are designed for longevity, as artisanal pieces that can be passed from one generation to the next. To them, sustainability is an essential idea that means contributing to a new way of thinking and acting that considers the wellbeing of our planet, our communities, and our individual paths. They empower individuals to actively create the world they want to live in. Alex and Ani’s ethos is living consciously, turning a lifestyle brand into a way of life.

Carolyn Rafaelian

An innovative thinker, spiritual enthusiast, and person of integrity, Carolyn Rafaelian is undeniably making her mark. As Alex and Ani’s founder, Creative Director and CEO, Rafaelian has harnessed her strong business sense and divine artistic vision to grow a company that she refers to as a way of life. Named Ernst & Young’s New England Entrepreneur of the Year and SBA RI Small Business Person of the Year in 2012, Rafaelian is a force of positive energy building a company with a conscience. She is Alex and Ani’s guiding light and perpetual inspiration, a trailblazer who is authentic to the core. Rafaelian is living proof that anything is possible with hard work and a little positive energy.

What Is Positive Energy?

Alex and Ani products are infused with positive energy. Ancients referred to this precious energy as “chi” and “prana,” whereas modern science refers to it as vital force. It is the natural energy that supports life.

How does Alex and Ani utilize the power of positive energy?

Alex and Ani embraces the power of positive energy as their core company belief. Each product is infused with positive energy in three important ways. First, the products themselves are manufactured (and infused) with positive intention in carefully selected factories. Second, the symbols featured in their designs carry their own energy and are accompanied by thoughtfully crafted and meticulously researched meaning. Last, each design is positively intended to empower the wearer and reflect the unique qualities of the individual. Some pieces carry sentimental meaning; others are talismans of protection, power, or intention. The beauty of each collection is that you are the designer; mixing symbolic pieces with your own alchemy makes Alex and Ani completely and uniquely yours.

Corporate Consciousness

Alex and Ani embraces a unique business model that incorporates corporate consciousness in all directives. The wellbeing of the environment, the health of local and national economies, and the empowerment of customers are taken into account with every decision made.

They design products that will have a positive impact on the world. The materials utilized are sustainable and derived from eco-concious processes. Internally, all employees are highly valued at Alex and Ani. The team is the heart of the company. In-house coaching, creative support, and innovative courses are offered to the corporate family to encourage individual growth and wellbeing for a balanced life.

We believe in the power of gratitude and giving. Through Charity by Design and other outreach initiatives, we channel our resources into the efforts of organizations that work to improve others’ quality of life. Alex and Ani University is the vehicle that makes it possible to share these principles, technologies, and ideas that have helped build their company.

Alex and Ani is dedicated to creating products of unparalleled quality and beauty that promote mindfulness. Their collections are made up of powerful, meaningful pieces that are artisan crafted with love and integrity. Manufacturing with sustainable materials is an integral part of Alex and Ani’s mission of corporate consciousness.